It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically
When you’ve been browsing a website, seen and bought a few things you like, and when they email you it’s like someone has been reading
The decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their content supply chain to
Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the
The resurgence of AI has industry leaders counting the days until quantum computers go mainstream. There’s been considerable progress on the quantum computing front since
On 6th February 2024, the UK Government unveiled its long-awaited response to last year’s White Paper consultation on regulating Artificial Intelligence (AI). As expected, the Government’s “pro-innovation”
Quantum AI combines the power of quantum computing with the algorithms of artificial intelligence (AI). It enables technologies to solve problems exponentially faster and in
The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the newest marketing statistics is
In the realm of technology, 2024 promises not just an evolution but a revolution—a transformative era where Artificial Intelligence (AI) transcends boundaries, reshaping the way
Following ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between personalisation and hyper-personalisation has become ever more important. Indeed, some might argue that
Imagine you visit two different websites for companies in the same industry. One offers you three choices, while the other presents 15 varied options. Which
Today’s ecommerce ecosystem is fast integrating cutting-edge technologies and the power of artificial intelligence to redefine the way shoppers search for and discover products. In
The Pareto Principle (80:20 rule) in customer success represents that 80 percent of your revenue is from 20 percent of repeated customers or loyal customers.
Staying ahead of the competition is crucial in the fast-paced world of paid search marketing. With more and more businesses allocating budgets and online marketing
Whether it’s a matter of concern or excitement, artificial intelligence (AI) is pervasive and undoubtedly here for the long haul. So, let’s talk about it! While AI is currently in
In a world driven by constant connectivity, online experiences need to be more personalised than ever before. This hyper-personalised approach aims to create the most
A consumer’s buying decision depends on the type of products that they are thinking of buying. The behaviour of a consumer buying a coffee is a lot
The number of clicks it takes to go from the homepage to another page within a website is called click depth and is an important
