Marketing Consultant and leading UK Consultant for mail order and eCommerce

One of our earliest accounts working as a Marketing Consultant and Direct Mail Consultant for was Next PLC when they began in 1984 in Leicester. We handled all the direct mail for George Davis then CEO, for 6 years. It was our responsibility to anticipate influences on and reactions of consumers for this new highly fashionable clothes retailer. We had to devise and implement their mail-order strategies. It became second nature and the basis of the specialisation. It would be no surprise therefore that shortly after we were appointed as a consultant for the Dti's Enterprise Initiative in 1989 and despatched across the UK their only specialists in mail-order.

When this experience and knowledge was associated with the computer market in the early 90's, the results were instantly meteoric. Overnight the back-street computer peripherals company Software Warehouse became a London Stock Exchange top 100 company, re-branded as Jungle.com the fastest growing company in the UK for 3 years running, ultimately turning over more than £100m pa. It was sold to Lord Wolfson in 2002. He then also bought Argos the same year using that infamous quote "having 13 million people on a database and not using them is what I call strategic constipation".

Other clients have also included Wrangler, handling their retail visualisation, saving

Denby Tableware from the receivers when parent company Coloroll went into liquidation and launching Alcatel into the UK. We secured a deal with London Weekend Television for the Gladiators including Jet, Wolf and Shadow to wear Vulkan Neoprene Supports for 6 years at the peak of the programme's success with 10m + viewers every saturday night for free! A multi-million pound success.

Isn't it time you had a winning team bringing success to your side?





"SwiftCRM have helped my company
enormously, and are a great company
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Lou Gimson