The world class awards for "The most inspirational creative used in an advertising campaign" might not be the benchmark for your needs when you embark upon a course to learn about copy writing or art direction, but may it be the consequence.
Our courses in the dynamics of production are for connoisseurs of perfection. They are to appreciate the distinction in use of words from
descriptive and captivating into motivational and spine chilling. To watch an art director take the words from a copywriter, put themselves in the mind of the target audience and then influence change of word and image to"site" the campaign is breath-taking.
Of course if you're really brilliant then "the annual D&AD Awards are recognized throughout the world. They set the absolute reference standard for creative excellence. A yellow pencil on your desk will get gasps of admiration. And a black pencil? Well, they’ll probably erect a statue of you in the town square."
(http://www.dandad.org).
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