Has you're website got a means to data capture your visitors? Like you here, they have been interested enough to visit your site and sufficiently curious to continue further. They want to know more. That means they are very interested indeed! Please register below to discover much more...

Log on systems work on a quid pro quo basis. They give you their details and you have to offer something back in return. In my case you get news and articles about CRM and snippets of development as they occur. I keep you one step ahead of the game, and knowledge is power. In mail-order and retail your offer must be more generous. Tempt them with offers, competitions and incentives. What was your average order value (AOV) last year? How many of the people interested in you actually bought, and what was the GP£ from that as a result? You now have a calculation for working out the value of all the hits you get each year. But add to this that they can be persuaded from this information to buy on average another 10 times each year, now whats your lost value to your competitors? You also have the answer to where business has moved to since the internet became an acceptable part of our lives.

Typically companies pay dearly for data on people who haven't even expressed an interest in them. What value would they put on people who have expressed an interest. Its a buying signal! This is a direct means to capture customers with whom you can nurture sales free of charge, without your competitors knowing!