Put simply media encompasses anything on which your message can be carried. In practice this sub-divides into the categories your see opposite. Our media courses are intended to help professional executives, senior personnel and key decision makers understand and appreciate the subtleties and constraints involved with choosing where and when to invest.
The training
equips you to know how and where to rate television, radio, poster sites, magazines and newspapers against other media like blanket drops, mail-shots and exhibitions. We explain how the method of buying changes from type from a bidding process for TV to explaining page yield etc. Enabling the means to be able to out-manoeuvre fresh-faced media sales people into submission and impossible justifications on rates.
We delve into the latest technologies and explain how to role your campaign along perpetuating the strengthen position you now have in media buying negotiations.
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