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| "Get professional assistance with your media selection " |
Direct Marketing & Email Campaigns
Having advised nearly all the leading mail-order companies in the UK at some point over the past 25 years this is very much our specialty. We identifying individual customer development as your
database grows requires significant expertise. We can help
you handle all types and volumes, from simple direct mail to full CRM implementation particularly email campaigns. Here is an interesting PDF we discovered on the subject.
Link to Mailing PDF
Market Research
Most smaller companies in the UK rarely have enough resources to invest
in research. So it is useful to have someone on-board
who knows what research tools are out there, and which ones are useful and will return a profit.
We are familiar with all the important facilities including
Mintel, Claritas MMS, TGwe, AGB BARB Mosaic as well as some very sophisticated
data-mining software.
KMR_TGwe_Green_Values PDF
MDA_Q1_2008_UK_mobile_report PDF
Contact Centres
We all get frustrated if we aren't given the minimum level of service we expect. To deal with your business
as it grows you need to ensure your customer's calls are handled
quickly and efficiently. These days it is impossible to imagine you can
place an advert, or distribute a catalogue or indeed just take calls from
you website and expect to be able to accommodate surges, peaks and troughs
efficiently yourself. Even a few percentage points response can mean a thousand
calls in an hour. You need to know who to appoint, and what strengths they add to your customer's overall experience.
Website Design and SMS
Having a website that's aesthetic is great, having a website that
combines this with ease of functionality and high volume traffic is much
better, and of course best of all is one that has high volume sales. We apply much experience and knowledge usually of additional facilities and applications often not yet adopted. A basic rule to websites that sell lots of
product is 3-clicks. That's the average number a consumer is willing to
make to get to what they want to buy. If it doesn't, they don't buy. This and many other developments and refinements will be detailed for you to ensure you are maximising your potential.
Link to The Art & Science of Web Design PDF
Link to Branding PDF
SEO Search Engine Optimisation
Google form a huge part of
the consideration of any consumer product marketing strategy. To achieve
great things devising , implementing and maintaining a successful relationship
with them is of paramount importance. There are many techniques involved with your ranking, but likewise much activity to be done offline and the timing blend and mix is paramount. Considerations should include your Domain Strength, Average Page Rank, Dmoz links, Google News mentions, Google Blog Search Links, Google Domain mentions, Alexa rank, Yahoo Site Explorer links, Quantcast rank, Wikipedia Links, Technical Blog reactions and the age of your site. we often help with Google Adword campaigns too.
Link to SEO for Publishers PDF
Link to Raven SEO Analyser PDF
Point of Sale
Whether you have just one shop or a national chain you should have a schematic
of your stores. They allow you
to maximise the potential of your goods by their position. You can best plan for seasonality, maximum
visual impact and minimise shrinkage. You should be able to utilise traditional tools like
header cards, shelf-talkers, window posters etc. Both the image on them and the items themselves should
be accurately targeted at your defined audience.
Link to POS PDF
EPOS
Today the most important thing you must do with any customer that comes
into your shop is find out who they are! Heaven help those that don't capture
their actual purchaser's details. The best place to do this is at the check-out, where
ideally everyone had to furnish their details to effect a purchase. To capture
the data you need good EPOS; scanners, bar-code readers etc. It is not cheap
but a common mistake is to under-value the worth of top EPOS equipment.
Retail Location
Location selection for top performing retail premises is something we am
often asked to be involved in, having at our disposal many research
tools for a wide variety of specalised audiences. wet might be useful for you to look at several
statistic websites to get some idea. We help locate and secure exactly the right sites for you.
Advertising
Much is written about strong successful advertising so you don't have to reinvent the wheel; our experience from the agency perspective is invaluable as top marketeers. But your advertising,
above or below the line, also serves to nurture loyalty, appreciation and feel-good factors, excellent
for conditioning, dependant on your ambitions. Whichever market you are in there is no substitute for commitment to advertising and carefully selected media offering best
CPT to effect a healthy return of investment. The UK has one the
most sophisticated advertising market in the world, it's time you were maximising its potential.
Creative
Across all the communication's media there is also no substitute for intuitive messages using carefully targeted campaigns and sophisticated art direction.
We can help you achieve phenomenal increases in your business
fortunes, not least by identifying sensational creative input. if you
have ever had the good fortune to see a first class ad writer and art
director partnership first hand, you'll know what we mean. Heaven forbid if you don't link your campaigns
together with the internet at it's core, its a catch-all for those customers
who want to buy not talk.
Media Selection and Buying
Media selection & buying is an intrinsic part of good advertising and the pressure
to secure exception rates has developed it into as a specialist area. Using reach and frequency to measure advertising strength and depth we should be looking at achieving index rating for a vertical interest media more than 1700 times the average. We have spent many years involved with this discipline and commonly achieve phenomenal success for our clients.
Their knowledge, ability and experience
continues to reflect in our continued growth"
Felicity Fuchs Limited
